Study Abroad Advice for China

Pudong, Shanghai built in just the last 20 years

From September 2010 to July 2011, I studied abroad in Shanghai (SH) at Fudan University. I experienced a very different China from my classmates and the experience opened up my eyes and radically changed my perception of the country and culture. Recently, I was asked about my experience by a prospective study abroad student who was planning on going to China. The advice I gave her did not seem to do my experience justice so I was compelled to finish this post that has been on draft for weeks.

This is what I would tell every American student looking to study abroad in China:

Breadth vs. depth
Early on you will have to decide what kind of experience you want from China. The amount of time you have is severely limited meaning that you will have to decide between breadth or depth. China is a large country with many sights to see and at the same time is an incredibly complex society with many layers. It is a zero sum game in that seeing sights will mean understanding fewer layers and vice versa.


The class of Shanghai Young Bakers with French master chef Pascal Tepper

After backpacking for a week, I realized I was not much of a backpacker and opted to spend the large majority of my time in SH. I got involved in a nonprofit called Shanghai Young Bakers, as well as joining a local Toastmasters chapter. A lot of my time was spent exploring and trying to understand different parts of the city. I got off the tourist path and started acting like a resident, attending expat networking events, non-profit fundraisers, gallery openings. I even became a recognized regular at a café!


Sometimes, the art was in some strange places like this former opium storage facility


Other times, it just got creepy

This all came at a cost, as I skipped out on many of the things people expect you to see while you are in China, like the Great Wall, Forbidden Palace, and terracotta warriors just to name a few. I certainly saw the least tourist attractions out of all my classmates, but I do not regret it as I was able to see a China that was not in the tourist books. For instance, as part of Shanghai Young Bakers I was able to travel through AIDS impacted rural China and hear the stories of working class people my own age.


In rural China, sometimes getting off the beaten path means not much of a path at all

Learning Chinese
Not understanding Chinese, does not mean that you cannot get off the beaten path. First tier cities, like Beijing and Shanghai have large expat populations that will allow non-Chinese speakers to do unique and non-touristy things, such as partake in the local art scene. However, not understanding Chinese does severely limit your interactions and understanding of the locals.

Learning Chinese is an extremely time consuming process that will cut into your time exploring and experiencing the country. My advice for learning Chinese is to skip the university classes, which are largely impractical and instead hire one of the many student tutors. Also focus solely on learning to speak and pin yin, as these will immediately y improve your ability to interact with locals and get around the country. Armed with a smartphone or iPod touch loaded with Chinese-English apps and a rudimentary understanding of Chinese, you will be able to survive 80% of your day to day interactions. For the other 20% just guess and hope for the best, it is more fun that way anyway.

Do things alone
The truth is that no matter how many friends you may have, there will be many instances where due to school, work or just general disinterest, they will not be accompanying you to what you want to do. Many times, I found myself at an event or wandering alone in SH, and though it definitely would have been more fun with some company, I never regretted it. Do not wait upon others to do what you want, or else you will miss out on a lot. Also, one plus of going alone is that it opens you up to making new and unexpected friends.

Hang with non-Americans

Nationalities represented at my birthday party: American, Canadian, Chinese, French, Indian, Korean, Singaporean and Thai

Arriving in a foreign land like China where you do not understand the language, the immediate impulse is to attach yourself with the familiar. I saw this happen with my classmates who mainly hung out with each other in large groups. This did not make much sense to me because I had not traveled thousands of miles to interact with more Californians. Due to my insistence on minimizing the amount of time I spent with Americans, I spent my first semester with a very international group of MBA students and then later with Singaporean exchange students. The most valuable thing I walked away with after a year in China was not the experiences or knowledge, but the friends I made that came from all across Asia.

My advice for your first day: Don’t be a robot

This post was first published at the InternMatch Blog and it is my first guest post on that blog.  Please head over to the link, FB Like and Tweet it because it contributes to my coffee fund.  If you are interested in writing for InternMatch, fill out their app!

This post has been on draft for a while and recently, I have been inspired to complete it after being asked by a friend for a ride to an interview.  For many, the beginning of school is marked by first time jobs and most people including me were incredibly nervous and unsure about how to act on our first day. 

I searched on Google on what to do for my first day and saw that it was a topic that has been thoroughly explored.   However, no matter how much you read, it is always the same few things that show up:

•             Dress appropriately
•             Arrive early
•             Ask Questions
•             Do your homework on the company
•             Be positive/upbeat/have a good attitude

Following that advice you will be alright, you might even do very well! However, after working a few internships, that first day advice seems to be missing something.  Perhaps, it is because I am anthropology major and was taught the value of personal connections, because to me those points of advice miss that very important aspect of being human.  It is my opinion that the first day of work should be about laying the foundation for not only a professional connection, but a friendship as well in order to create a lasting relationship.

There are three things that I would recommend someone to do on their first day:

1) Be a chatterbox

As soon as you are shown to your desk/cubicle/place of work, immediately talk to the people around you.  Remember how eager you were to make friends on your first day of college by striking up conversations with everybody?  Capture that same mindset and use it to develop friendships on your first day of work.  Revealing things about yourself through conversation, even something as simple as what you did that weekend, helps your coworkers find common ground with you and allows for the beginning of a relationship.       

2) Be a great listener

In a conversation is important to take as much as you give, meaning that simply chatting away about yourself will get you labeled annoying, conversely if all you do is listen it will kill the conversation.   The key to being a great listener is not just to passively listen, but also actively ask questions and give affirmations as well.  If you listen well, I think you will be pleasantly surprised to find how much people will tell you about themselves.  A receptive ear is always welcome and the sooner you demonstrate you have one, the more quickly you will be able to gain people’s trust and develop a relationship.

3) Keep it real

 Genuine people are greatly appreciated and fakes can be spotted a mile away.  Therefore if you do not have a genuine interest in being friends with your coworkers, your execution of the first two points I listed will fail.  Stay honest and be yourself as you interact with your coworkers and you will be making friends with them in no time.

          

In closing, remember to use you heart as well as your brain and I wish you a fantastic first day,

Jonathan

Marketing Binder Entry #4: Campus Crusade for Christ Booklet

I was awaiting the start of my weekly Wednesdays conference call when two members of the Korean Campus Crusade for Christ (KCCC) came up to me and asked for five minutes of my time.  After a couple of refusals, their persistence paid off and I finally relented and let them preach to me.  One of the members whipped out his trusty booklet and began reading from it.

That is when I noticed how terribly done their sales collateral was.

Long, tacky title with an uninspired font and color scheme. And that's just the beginning!  See the whole booklet here

Have You Heard of the Four Spiritual Laws? is a booklet published by the Campus Crusade for Christ (CCC) and the whole design of the booklet just screams amateur.  It looks like something someone whipped up on Microsoft Word 97 and then never got around to updating it for the new millennium.

Below are two pages from the booklet:

There are a host of problems with them, but the most notable are:

1. Lack of color - I imagine CCC is already paying for color printing due to the yellow, so why not use other colors to spruce up the text and make things pop?  Also images in black and white in this day and age of cheap color printing is a crime.
2. Text heavy/bad formatting - Shorter headers and bullet points would have helped the reader grasp the message more quickly.  Overly repetitious headers, pushes the reader to gloss over the material.  The last paragraph should have been broken up into bullets not only for the reader, but for the presenter of the booklet as well.  Bullets in the form of incomplete sentences force the presenter to put things in their own words, making the whole presentation much more interesting and lively.  Reading a sales pitch in front of someone is a surefire way to lose a sale.  
3. Confusing image - There are too many elements in the image to grasp at a glance.  It fails to convey to the reader immediately how they are missing out on happiness due to the lack of Christ.  
4. Fails to answer "So What?" - The text fails to make immediately clear what is the benefit for receiving Christ.  Reading through the headers and quotes the reader is left asking so what? The value proposition is simply not there. 

Closing thoughts

The flyers and posters put up by other Christian groups such as Intervarsity and they just blow what KCCC does out of the water.  It is a hyper competitive market out on the UCSD campus with dozens of fellowships and churches vying for converts.  Having subpar collateral is just not going to cut it.  

Daily deal folly at UCSD or just a genius marketing ploy?

I thought the daily deals marketing concept pioneered by Groupon had already been thoroughly debunked.  However, when I got back to UCSD I heard my friends buzzing about a new daily deals site called Munch On Me.  According to TechCrunch, Munch On Me is an YC startup that is the "Groupon for food."   The “key” difference and advantage Munch On Me has over Groupon is that it gives deals on specific items rather than dollar amounts letting restaurants stock up on a particular item, which leaves them much more prepared to handle the spike in traffic.  It looks like they just recently expanded to San Diego and are offering quite a lot free items on their site.   Munch On Me has even managed to get my on campus Tapioca Express on board.  For over a week, the UCSD Tapioca Express is offering a free pearl milk tea with no purchase necessary. 

I question what Tapioca Express hopes to accomplish out of this promotion.  The theory behind daily deals is that by driving a massive amount of traffic to a store through a “too good to be true” deal, will result people in discovering the store and then turn them into repeat customers once they realize how awesome the store is.  Munch On Me must have a great sales team to be able to convince Tapioca Express that it needed to be discovered, considering that it is the only milk tea shop on campus with the next closest one being a 10 minute drive, 20 minute bus ride or 30+ minute walk from the center of campus.  In other words, if you are on campus at UCSD, you do not have a choice but to go to Tapioca Express for your milk tea, making the act of running a free milk tea promotion with no purchase necessary, sort of a puzzle.  I reckon money would have been better spent on something as simple as a flyer.       

This promotion only makes sense, if Munch On Me is paying Tapioca Express for the promotion in order to drive traffic to the site.  As one of the most highly trafficked stores on campus, a Tapioca Express promotion would drive a lot of traffic from UCSD students to Much On Me.  It would be an ingenious way to get that word of mouth effect going overnight.  

My first time on a panel: Arsalyn Youth Forum

Out of nowhere, I got an invitation from CAUSE to join in an arsalyn youth forum and sit on a panel in front of 150 high school students.  The title of the discussion was Social Media, Civic Engagement and You!  and at first, I was hesitant to jump in due to doubts about how much value I could add.  I certainly had SOME experience with social media, but was it enough to sit on a panel and talk about it? Not to mention, when putting social media into a civic context, I had even LESS to share.

The young audience

This doubt about adding value was further magnified on the day of the event, when I read the bios of my fellow panelists.  At the panel table, sitting with me was Diana Nguyen (blogger for the Huffington Post and co-author of DISGRASIAN.com), Diane Ellis (lead editor of ricochet.com), Ayofemi Kirby (Director of Strategy and Programs for mobilize.org), and last but not least there was Kristina Lieu (Friend and fellow CASIC intern of class 2010). These rather distinguished panelists, had years of experience and accomplishments over me and in the beginning it was a bit intimidating.  However, after the first few questions, I realized I contributed the ever important student perspective to the panel and began to relax. 

The distinguished panel

As the discussion progressed, I was wary about what VC Brad Feld had wrote about panels usually being “dull, vapid, generic, stupid, non-controversial, politically correct, or just plain boring."  At the halfway mark, I felt that as a panel we were not boring but definitely non-controversial since we agreed on every question.  After that realization, I decided to throw caution to the wind and try to be humorous by keeping my answers off the cuff.

When asked about the shutting down of social networks during the Arab revolutions, I started off with “it sucks," which caught the audience off guard as everyone else on the panel was using fairly formal language.  In another instance, a student asked what news sites had no bias and I joked “well I can tell you that it’s not Fox news.”

 My best line of the night came as a response to a question about whether FB liking or retweeting gave people just enough satisfaction that they would stop contributing to a cause because they felt like they had done their part.  I bluntly told the audience that anyone who felt they did their part by just clicking a button was probably not going to contribute that much anyway.  Furthermore, I explained that slacktivism has some benefits including getting the word out and more importantly providing positive reinforcement for the people behind the cause.  I closed by telling the students "I don’t know if it is just because I am a geek but when I get retweeted, it makes my DAY,” which in addition to illustrating my point got a lot of laughs. 

I had a whole lot of fun speaking on the panel and hope I was not too over the top that they will not invite me back.  After all, making people laugh and dropping knowledge, what else could I ask for on a Saturday night?    

CAUSE team

Bootstrapping Business Trip

A couple weeks ago I went on what could be called my first business trip ever. Initially, the trip was purely personal; I was going down to LA to see some old faces at the CAUSE intern graduation. I wrote off the three days as lost time, before it dawned on me that I could make this trip into a customer development exercise.

One of our lunch groups was trying to expand out into cities around the country. The expansion did not go smoothly and had stalled at this time. Los Angeles and San Diego were two of the cities that were part of the expansion, so I decided to schedule meetings with the local organizers and see how we could get the ball rolling once again.

My first stop was in San Diego, where I sat down for a cup of coffee with one of the writers of the Lean Customer Development books. He was quite frank about the weakness of our value proposition and in no uncertain terms told me to go work on it immediately. Just telling people networking was good was just not cutting it, I really had to spell out the benefits of these lunches.

Moving forward, the SD organizer advised I set up lunches preemptively and then invite people to the event rather than waiting for the group to reach a critical mass. He explained that people would be more willing to join a lunch group if there was a set lunch to look forward. As for promotion, he suggested I craft boilerplate (pre-crafted) emails to organizers to send to their members that clearly illustrated our value proposition. Then with these emails do an A-B test by sending one email to a half of the group and another to the other half in order to determine what language was the most successful. The key to making these lunches happen was to create a turnkey for the organizers, making the lunch recruiting process as effortless as possible. At the end of our meeting, he invited me to come back and attend his weekly coffee meet up so I could talk to the group members and tease out what would get them to attend a Wednesdays lunch. Needless to say, I left that cafe thoroughly enlightened.

The next day, I was back on the road and in LA meeting with another organizer. I managed to clear up some miscommunications about the level of involvement for the organizer and ended up getting him on board for the next lunch. It turns out that the LA group only met about once a month and these were usually speaker events. The organizer thought that his members would be interested in bimonthly casual lunches as it would help with networking and community building. After this meeting the attitude of the organizer went from I am too busy/not interested to let us give it a try. What a lesson on the power of in person meetings.


Coffee's for Customer Development

Back in San Diego, I attended the coffee meetup that the SD organizer hosted, where I met Dave, a member of the group who suddenly made the value of lunch very clear. Dave explained that the entrepreneur by nature is isolated because he has to act as if his startup is doing great and problem free to the outside world. Dave envisioned Wednesdays lunches as a support group for entrepreneurs, a place where they could openly and safely talk about the problems they were having with people who have been there and done that. When I heard that, I thought it sounded like a pretty good tagline for entrepreneurial themed lunches.

While talking to Dave and the other group members, it dawned on me that this was no different from the anthropological field work that I was used to doing. I was utilizing the same interview and observation skills that I had honed out in the field, doing academic research. Customer development suddenly seemed to be just applied ethnology and the idea of being one’s own customer was nothing more than participant observation.

The day before my trip started, Startup Weekend (SW) cleared me to go to their LA event and my trip got extended to a whole week. That is how I ended my trip in beautiful Santa Monica, handing out flyers around SW. Not too exciting but it had to be done. There is no insight like the one you get from being on the ground with customers and I relearned that while handing out flyers to people who kept asking me what a lunch club was. The founders and I had always thought that the term "lunch club" was self-explanatory, but after interacting with the SW attendees, I realized that was not the case. So next time on the back of the flyers there will be definitely be an explanation. My trip ended on a high note as I was invited to the front of the stage by the CEO of SW and allowed to pitch the lunch group to all the participants. I could not have imagined a better way to end the trip.


Ending on a high note at LASW

My PR stunt that never was

Three weeks prior to launch, I was at the Wednesdays.com office discussing what we should do for our launch.  Our PR consultant upon checking into our office on foursquare discovered that we were located right next to tech publications GigaOM, Wired and CNET.  That's when she suggested we hang a giant banner announcing our launch outside the office to catch the attention of passing journalists.  The idea was good, but it just did not have enough pizazz for me.  Instead, I suggested that we buy pizza, put our logo on the box as well as a message inside along the lines of “Wasn’t eating lunch together fun? Now do it more often at Wednesdays.com. We launch today!” The proverbial icing to this idea would be that us to delivering the pizzas in person so that we could pitch directly to the journalists.

It was an idea that was inspired by the story of how the AirBnB founders sold rebranded generic cheerios as Obama O’s at the Democratic National Convention in order to keep their company running.  My PR stunt idea resonated with the founder Hugh and I began to flesh out the idea more. 

First order of business was to figure out how to brand the pizza boxes.  I played with the idea of printing custom boxes but that was quickly shelved when I discovered the costs.  Instead, I settled on just printing stickers which were cheap and had a quick turnaround time.  If the pizzeria did not have blank boxes, I figured I could get them at Costco and if that did not work out I could put the sticker over the pizzeria logo. Finding the pizzeria was the easy part with the help of Yelp.   

Our PR consultant pointed out that the publications we were targeting were mainly staffed by bloggers and freelancers who were not regularly in the office.  “No worries” I wrote her, I will just tweet them all that Wednesdays.com wanted to buy them lunch this coming Wednesday.  So I built up Twitter lists of TC, CNET, Wired and GigaOM writers with the intention of tweeting them all to get them to be in the office on launch day. 

The whole project was going to by estimates cost around $1000 with 40 giant 18” pizzas going out to 4 offices.  A small price to pay for the potential to be in publications that combined reached well over a million people.  In my mind, I reasoned that doing this stunt gave the journalists two possibilities for writing about Wednesdays.com, the fact that they would find the service innovative or conversely the stunt innovative enough to write about.  Either way I would get Wednesdays.com noticed.     

As the pieces of the stunt started falling into place, the only thing I worried about was how to get past security.  Scenarios of me finessing my way past the security guard and pitching to an office full of bloggers swam around in my mind up to the day before launch. 

Alas, in the end we got contacts in the publications so a last minute PR blitz was not necessary to get coverage for our launch.  My grand idea was shelved the day before launch and all the prepartion was for naught.  However, it makes one hell of a blog post.