Sunday, June 24, 2012

    Financial Horizons Marketing Campaign: Ideas and improvements for next year

    A list things that would make next year's marketing campaign much better.

    Increase Extra Credit Pitches

    Extra credit has shown to be the best driver of attendance.  An email should be sent to every economics professor teaching that quarter asking them to offer extra credit for attending the conference.  This assumption is not supported by data, but I believe classes that offered extra credit had over 50% of their students attend the conference.

    Flyers With Slogans

    No Slogan!
    The reason we did not have the slogans on it this year was because we had to rush printing.  The flyer designer and director of marketing should be working closely together on the flyer.  The flyer design, which also becomes the face of the conference should be fully integrated into the marketing campaign.  

    Study Party/Promotional Event 

    Students in the same classes tend to only gather together right before an exam.  In order to take advantage of that, UIS should work with economics TA's to organize a study party the day before a midterm.  UIS should treat these study parties as promotional events and use its marketing budget to provide free food, caffeine and T-shirts.  The combined force of TA's and free stuff should draw a significant group of economic students to these study parties. A conference pitch directed at this captive audience should play to the fact that many students do not know how what they are studying will help them in the future.  Essentially, the conference pitch should say something like "Don't know how this stuff will help you in your life? Come to the conference and find out."

    Display Case 

    There are many display cases that student organizations can reserve all over the Price Center, but there is only one that matters.  The display case that is in the hallway that connects Price Center East with Price Center West is possibly the most highly trafficked path in the whole school.  Putting an eye catching display, or even plastering the case of with flyers would greatly increase awareness of the conference.

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